The Amendment Process free essay sample

The Hindu Caste System The Hindu Caste System has represented the lives of the Hindu individuals in India for a huge number of years. Today, the Caste System shapes society in a comparable, maybe increasingly extraordinary, route as when it was first executed. Starting with the Aryans, the Caste framework bit by bit turned into the social framework that gives an unchangeable structure to the Hindu people groups lives. While this way of living is viewed as untouchable by westerners and individuals of different religions, it is completely acknowledged by the Hindu individuals of India, who know no other method of getting things done. The term position is subordinate of the Portuguese word casta, which referrs to a social class of genetic and generally unchangeable status. The Hindu Caste System is comprised of four varnas, which means shading in Sanskrit, just as a few sub-standings called jati: brahmins (ministers); kshatriyas (warriors and blue-bloods); vaishyas (cultivators, craftsmans, and traders); and shudras (landless workers and serfs). We will compose a custom paper test on The Amendment Process or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Lower despite everything are the untouchables; these individuals are the least fortunate of Indias poor. The Caste System is constraining to those in the lower positions, be that as it may, the higher standings despite everything have a few restrictions, for example, who they can wed. For instance, an individual from a higher station, for example, a kshatriya, is prohibited to wed an individual from a lower class, for example, a shudra (or bad habit Williamson 2 versa). Likewise, today, while cash is everything to most societies, the individuals from lower standings can't climb monetarily. These individuals are sentenced to the poor ghettos and can't effectively change their circumstance. In later occasions, the untouchables particularly are being focused by pitiless individuals from the higher, prevalent ranks. The untouchables are liable to kill, assault, beating, and incendiarism consistently. At a disturbing pace of two homicides for each day and roughly 250,000 instances of mercilessness for every year, this has become a difficult issue in Indian culture. An annoying part of the Caste System is the deadness toward the difficulties of those in the lower standings; this is the thing that truly influenced me during the narrative, which exhibited the mentalities of unrivaled rank individuals oward the untouchables. When asked which would disturb him the most, a kshatriya (who was a landowner and had a couple of untouchables working for him) expressed that he would feel more terrible around one of his creatures passing on than one of his untouchables. Significantly all the more upsetting is the way that these untouchables, as such a large number of others like them, a cknowledge this sort of treatment basically as a result of the hugeness the Caste System has in Indian history. The Hindu Caste System is a large number of years old and still influences the lives of billions of individuals in India today, making for an inflexible, unchangeable society structure that can't be gotten away. The lives of those in the most reduced ranks are tragic and the treatment of these individuals is disheartening, no doubt. To exacerbate the situation, the Indian individuals, even those abused, acknowledge this is the way their reality works and that there are no special cases to this.

Perceptual Maps Essay Example for Free

Perceptual Maps Essay Perceptual Mapping, as characterized by Miguel Mauricio Isoni and Cid Goncalves Filho (The Strategic Use of Perceptual Maps in Corporate Reputation Analysis: an Empirical Survey), is a â€Å"strategic the board instrument that offers an extraordinary capacity to show the mind boggling connection between commercial center contenders and the rules utilized by purchasers when settling on buy choices and suggestions. † Usually, perceptual maps is plotted through a two dimensional plane, along these lines it is proficient chiefly of contrasting four components influencing a specific market item. To concoct a perceptual guide, item examiner would play out its structured three section procedure. A. The Three Phases of Perceptual Maps as Used in the Simulation I. The Exploratory Phase In this first stage, we would become more acquainted with the starting point of the requirement for the creation of the perceptual arrangement (Isoni Filho). The reproduction had begun with the spreading out of the circumstance of Thor bikes decline in deals with their item CruiserThor, a 1500cc force cruiser estimated at $25,800. Thor accepted that the abatement in deals they broke down in May 1, 201 was brought by the becoming more seasoned of its objective costumers (section 35 †50 yrs old) that made them not, at this point intrigued with the way of life CruiserThor represents. The age section of 21 †35 years couldn't likewise be a substitution since they favor all the more purchasing minimal effort bikes for reasonableness reasons worried with their young age’s little extra cash. As a recommendable arrangement, we need another advertising plan. Be that as it may, so as to concoct an arrangement, we have to know the situation of the CruiserThor in the market through a perceptual guide. Since we had selected with making a perceptual guide, we at that point need to pick four basic parameters CruiserThor gives the most concern. Furthermore, we concluded that they were the Lifestyle Image, Service Offerings, Price and Quality Engineering. We would likewise have a correlation of CruiserThor with its other rival item and afterward lead a statistical surveying to get CruiserThor’s authentic appraisals. II. The Descriptive Phase At this point, we would then need to make a review with organized poll and with delegate test that will be broke down by Perceptual Mapping programming (Isoni Filho). This could be as four inquiries posing for a positioning from 1 †10 that relates to the current client’s observation to the chose four parameters. Does the CruiserThor had an incredible effect with your way of life? Does it have the uniqueness you were unable to see with its rival brands? 2. Does the building configuration repay with its anticipated way of life picture? 3. Does the CruiserThor evaluated right? 4. Does its included specialized help and extra administrations get the job done its all out bundle? As these inquiries are topped off by the CruiserThor’s clients, vendors and merchants, we could then concentrate from it the public’s illustrative discernment. The qualities that we had doled out are 9. 2 for the way of life picture. 1 for the administration contributions, 2. 95 for the administration contributions and 7. 1 for the quality building. These figures had additionally been contrasted and the figures produced from two of CruiserThor’s contenders, Anzai and Espritique. These figures tell the present situation of the item which would then be liable to survey as well as updates. III. The Presentation Phase For this last stage, we would introduce the maps to the supervisors (Isoni Filho), who might then give summed up understanding with the promoting of the item as for its four elements assessed. As the qualities had been broke down, two potential arrangements were proposed, to upgrade the present situating procedure or to thoroughly transform it. We may likewise select to dispatch another bike that objectives more youthful costumers. If at any time you picked the last, you should then choose how it would be bundled with its highlights instead of the imperative of less expensive estimating. As an official choice, we would then stay with propelling another item, called RRoth that would suit a more youthful age section. This alternative would experience a few phases in order to decide its appropriate showcasing blend to be utilized. These were considerations on how might it be valued, how might it be passed on to its end-clients, and how might it be advanced. The company’s group of examiner recommended with a $13M planned RRoth cruisers that would be estimated $13T $15T. They would utilize the assistance of their recognized vendors and wholesalers to go about as its mediator. They would likewise set-up select showrooms. Advancements that would be done were to offer protection and security plans, to offer free test rides, to recruit big names for supports, and to give giveaway stock. Extra administrations were vendors preparing, customization choices and money related administrations. Complete expense of separation choices was then accounted to be $11. 149T. B. Synopsis of the Different Marketing Components Used I. Connection among separation and situating of items and administrations Differentiation, as its promise infers, is the contribution of different items that will in general objective particular costumers from one another. This would help with covering all the conceivable customers’ singular needs basing on organizing plans simply like age. Corresponding to this, situating methodologies for these different items should be thought of in order to not cause them to contend with one another (Positioning Defined). For instance, CruiserThor was intended to target potential costumers originating from the period of 35â€50 yrs. old. To deliver the need to cover the market with more youthful age who may wish to benefit a way of life imaged cruiser however at a lower cost, Thor bikes chose to dispatch RRoth and it was situated to draw in the age section of 21â€35 yrs. old who were less inclined to had expendable earnings. II. The Impact of Product Life Cycle Production examination through opportunity had arrived up with a reasoning that items have an actual existence cycle (Product life cycle the executives, Wikipedia). Items start with the market presentation stage by making an interest through various methods of advancement and data spread about its significance of utilization. The item may either profit or endure the presence of rivalry relying upon the response of its objective costumers. Items would then go into the development stage wherein it ought to build up a feeling of productivity to its makers and venders. Rivalry would generally increment as others would see its achievement in increasing a piece of the overall industry. As the items gain years being in the market, it would enter the development stage wherein the expense of creation was limited since exposure is more averse to be required. Last stage would be whether the item be steady or in a condition of decrease contingent upon the progression of enthusiasm of its objective costumers. References M. Isoni C. Filho. The Strategic Use of Perceptual Maps in Corporate Reputation Analysis: An Empirical Survey. Recovered June 14, 2008 from www. isbee. organization/record. php? option=com_docmantask=doc_downloadgid=33 Perceptual Mapping. Recovered June 14, 2008 from http://www. populus. com/records/Perceptual%20Mapping_f_1. pdf Perceptual Mapping. Recovered June 14, 2008 from http://www. iqlogo. com/library/perceptual-mapping. htm Product life cycle the executives. Recovered June 14, 2008 from http://en. wikipedia. organization/wiki/Product_life_cycle_management Positioning Defined. Recovered June 14, 2008 from http://www. 1000ventures. com/business_guide/crosscuttings/positioning_main. html

Two Classes about the Brain That Blew My Mind

Two Classes about the Brain That Blew My Mind On the first Friday of my last semester, I had a choice between two back-to-back 3-hour neuroscience electives. I only needed to register for one… I chose both. It’s Week 5 now, and Ive gotten used to taking the rushed coffee break in the middle of the 10am-4pm seminar block. I have even maintained my original excitement about the subjects. Every Friday morning starts with 9.26 Principles and Applications of Genetic Engineering for Biotechnology and Neuroscience, 10am-1pm. Next up is  9.24 Disorders and Diseases of the Nervous System, 1-4pmâ€"the final elective I need to get my Course 9 Brain and Cognitive Sciences minor. It’s Week 5, and I cant wait to tell you why 9.24 and 9.26 are awesome, so here goes… 9.24 Disorders and Diseases of the Nervous System is  my last and most exciting class of the week (or even the past 3.5 years?). It’s one of those classes you can only take at MIT. Every week, we get a new guest speaker for 1 out of the 3 class hours. And it’s not just any knowledgeable speaker, it’s one of the most knowledgeable speakers in the field! Seriously, I wrote down the following (somewhat paraphrased) quotes about the speakers from our Professor: “He put this field on a strong footing…” “One of the most important people in the world in the field of animal models of neurological disease…” “Best statistical geneticist I know, and I know many across the world…” “and you can quote me on that.” (Bonus quotable moments: “Excellence can’t be bought, but it can be paid for.” … “The best work has simplicity, yet leads to clarity.”) Incidentally, the course Professor is also a really big deal in the field and he still hangs out with us for three hours every Friday afternoon! So let me reiterate: the best experts in the world in their respective fields come to our class every week!!! Experts from Harvard Medical School, Massachusetts General Hospital, and the MIT Brain and Cognitive Sciences Departmentâ€"and who knows who will visit next! As a result, we get the most accurate and up-to-date yet intro-level overviews of topics in the field of neurological and neuropsychiatric disorders (which are really the same thing because neuropsychiatric disorders are just as valid). And some of us even get to critique scientific papers right in front of the authors! Every week, at least one of our reading assignments is co-authored by the speaker, and we’re all required to present at least one of the readingsâ€"who knows if I’ll also have to critique a speakers paper in front of them! The thought is so terrifying and yet so cool. We also get to hear  previews of new research or personal reflections on prior trials or experiments by the researchers who did them! Plus, we get occasional private revelations from the best minds in neurology in the world, like a story about that one bet they made. Incidentally, I heard my first faculty  bet story during my CPW at a math department social: one of the foremost experts on the P versus NP Millenium Problem told me about the bet for an ounce of gold that he madeâ€"and lostâ€"with one of his colleagues in the 1970s. Fun fact: while the Professor was telling me that story, I spilled ice cream on the math department carpetâ€"in my defense, how could you pay attention to your melting ice cream during that kind of insiders scoop? Lastly, my main takeaway from 9.24 has been that we know pretty much nothing about the brain. Actually, we know pretty much nothing about most humans diseases and disorders, and, in fact, the only field in which we have a good grasp on the mechanisms of disease is infectious diseases (e.g. malariaâ€"we know how people get it and how it works). So, for the non-infected humans out there: your whole body is a mystery. As a course disclaimer, we were told that we need to get comfortable with having more questions than answers. And I love that. I find it thrilling to just get an introduction to the brain’s biggest mysteries (it also means there are no conventional problem sets for the class). The professor for  9.26 Principles and Applications of Genetic Engineering for Biotechnology and Neuroscience is also a big deal in his field. In fact, one of my classmates took the class because she was a fan of the professor’s work (tbh, I’ve done that too for my Course 24 Philosophy electives). As in 9.24, we get occasional insider glimpses into the latest and even upcoming developments in genetic engineering techniques and applications. The field is developing so rapidly that you almost require the occasional previews to stay up-to-date. My main takeaway from 9.26 so far has been that biotechnology is astounding. You wouldn’t believe some of the things researchers can do nowadays, such as inserting the DNA of one type of bacteria into another type of bacteria, thereby essentially reprogramming one organism into another (source)! Unfortunately, this method worked for only some type of bacteria, but we don’t know why. As with many (or even most) experiments in biotechnology or neuroscience, the results or failures can’t be fully explained.  It’s a massive operation of trial and error. And yet, gene therapy is likely the most promising approach to treating patients with genetic neurological or other disorders. A final fun fact about 9.26: I am the only student in the class who hasn’t personally cloned DNA! We were asked about this on the first day of class and I, as the only Political Science (or really, the only non-biotechnology-related) major in the class, was the only one who didn’t raise their hand in response. Fortunately, the Professor was incredibly gracious about my lack of cloning experience, and assured me that my experience would come in handy during the latter part of the course when we discuss the ethical and political implications of genome editing. And, really, I felt lucky to even be in the class, considering that I was missing most of the pre-requisites for it. I hope to blog more about these and my other classes in the coming weeks (avoiding the topics we aren’t supposed to disclose to the public). I also want to share important takeaways from my two Course 9 classes from last semester, which I still think about when considering personal dilemmas, or during late-night conversations on human morality. Turns out, neuroscience can provide starting points for questions that have plagued philosophers for years! What I’m trying to say is: everyone should be in Course 9 Brain and Cognitive Sciences, at least a little bit. Because we all have brains, so shouldnt we all strive to know how those brains work and how to fix them, if necessary? Anyway, I should stop talking about the classes and start doing the work for them. P.S.: am I starting to sound like Buzzfeed yet? Post Tagged #Course 9 - Brain and Cognitive Sciences

The Life Of Stephen Hawking Essay - 722 Words

The Life of Stephen Hawking Stephen Hawking. A bright student, a brilliant physicist, a brave man. The life of Hawking is full of ups and downs, peaks and valleys, enlightened intelligence, and devastating disabilities. (I’m still working on this bit) Stephen Hawking was born on January 8, 1942 in Oxford, England. His parents - Frank and Isobel Hawking- resided in London, though because World War II was in full swing at this point, they decided along with many others, that it would be safer to raise a family in Oxford. Both of his parents were well educated, had a hunger for travel, and were involved in political activism. They passed their enthusiasm and passion for these things onto their children.Witherbee, Amy. Stephen Hawking. Stephen Hawking (Great Neck Publishing) (2006): 1. MasterFILE Premier. Web. 13 Oct. 2015.) Hawking began his studies in the spring of 1958, at a private school near his home. As the years passe , Stephen excelled in all areas of his studies, especially math and science. As he was nearing the end of his early education, the time was approaching for him to take his A level exams which were a series of exams taken by students with the desire to attend college. (Witherbee) Stephen wanted to attend Oxford like his father, but unlike his father, he wanted to study the natural sciences instead of medicine. He was so eager to get there that he decided that he wanted to take the OxfordShow MoreRelatedThe Life of Stephen Hawking Essay576 Words   |  3 PagesBorn January 8, 1942 in Oxford England, Stephen Hawking was born -as some say- into a family of intellects. Stephens’s father, Frank hawking, studied at Oxford University as a medical researcher – while mother, Isobel Hawking, was one of the first women to attend the university in the 1930’s (a time period when not many women considered college). The two raised four children together, Stephen being the oldest. While Stephens’s father would have had the eldest children study medicine at universityRead MoreEssay on Stephen Hawking Biography1328 Words   |  6 Pagesname is Stephen Hawking. He has written many books, attended two universities, and is a renowned scientist. From conception to the present, Stephen Hawking has lived a very interesting life. Stephen William Hawking was born to Frank and Isobel Hawking on January the 8th, 1942 in Oxford, England. Incredibly enough, Hawking was born exactly 300 years after the death of the famed astronomer and early physicist, Galileo Galilei, who died in 1642. As a child, Stephen lived a normal life. He had lovingRead MoreStephen Hawking : The Great Minds Of This Era1319 Words   |  6 Pagesinfluential people in fields from science to literature. Stephen Hawking has made an astounding impact through his studies in physics and cosmology. Not only is he known for his many works, Stephen Hawking is honored even more for his fight against ALS. Stephen Hawking is one of the great minds of this era with his exceptional ability to think and overcome adversity from his early childhood into his current age of seventy-three. Much of Stephen Hawking’s childhood experiences changed and developed himRead MoreStephen Hawking : A Man Of Introspect1325 Words   |  6 PagesStephen Hawking: A Man of Introspect Throughout the years, there have been many influential people in fields from science to literature. Stephen Hawking has made an astounding impact through his studies in physics and cosmology. Not only is he known for his many works, Stephen Hawking is honored even more for his fight against ALS. Stephen Hawking is one of the great minds of this era with his exceptional ability to think and overcome adversity from his early childhood into his current age of seventy-threeRead MoreStephen Hawking : A Scientist977 Words   |  4 PagesWhen we think of Stephen Hawking we think of a world renowned physicist, but rarely do we stop to appreciate the road that lead him to change our world. Stephen Hawking has made many publications and discoveries, but he could not have done it alone without the help of his friends, family, and of course his software. On January 8, 1942, the 300th anniversary of Galileo’s death, Frank and Isobel Hawking had their first son, Stephan William Hawking in Oxford, England. Stephen Hawking’s father hopedRead MoreStephen William Hawking : Stephen Hawking1379 Words   |  6 PagesStephen Hawking Stephen William Hawking was born on January 8, 1942 to Isobel and Frank Hawking in Oxford, United Kingdom. As a young boy, Stephen showed a passion for science and the sky. In his early years, Stephen was known as a bright kid outside of school. He was ranked third to last his first year at St. Albans, but that did not bother him because he had his mind set on things aside from school. Early Life Stephen Hawking is a Physics professor at Cambridge University, locatedRead MoreStephen Hawking s Death Of The Greatest Scientist864 Words   |  4 Pagesof your body was completely paralyzed. You can’t talk, and you can hardly move. This disease is called amyotrophic lateral sclerosis, Lou Gehrig’s disease, or ALS and this is what Stephen Hawking has. Despite the fact that he is handicapped, he has managed to become one of the greatest scientists ever. Stephen Hawking was born on January 8, 1942 (exactly 300 years after the death of Galileo Galilei) in Oxford, England. As a kid, he was fascinated with the idea of an ever-growing universe that heRead MoreStephen Hawking Essay1239 Words   |  5 PagesStephen Hawking was born on January 8, 1942, in Oxford, England. At an early age, Hawking showed a passion for science and the sky. At age 21, while studying cosmology at the University of Cambridge, he was diagnosed with amyotrophic lateral sclerosis. Despite his debilitating illness, he has done groundbreaking work in physics and cosmology and his several books have helped to make science accessible to everyone. His Scottish mother had earned her way into Oxford University in the 1930s. His fatherRead MoreA Brief Note On The Ice Bucket Challenge1825 Words   |  8 Pagesand happens to be the other name people refer this disease as. I answered with â€Å"Stephen Hawking†, and people would give me a bewildered look as if asking me â€Å"who the heck is that?† I would stare back in absolute shock and little bit of horror, because honestly, who has not heard of the man that basically theorized black holes and extended Einstein’s idea of general relativity with quantum physics theory. Stephen Hawking, who is a little less than a god, is â€Å"arguably the most famous scientist aliveRead MoreThe Greatest Heroes Of Stephen Hawking1999 Words   |  8 Pagesquote from the famous Stephen Hawking, which shows that intelligence is not measured by how much you know, but rather by what you do with what you know. Stephen Hawking has continually showed the many characteristics of a hero through his life, even while fighting with amyotrophic lateral sclerosis. Stephen Hawking grew up in England and was diagnosed with ALS at a very young age. However, he did not let this stop him from shaking the foundations of science forever. Stephen Hawking is considered one

Ethical and Legal Obligations in Accounting - 1329 Words

According to Marshall (2004), accounting is the process of identifying, measuring, and communicating economic information about an organization for the purpose of making decisions and informed judgements (p. 3). Specifically, financial accounting refers to the process that results in the preparation and reporting of financial statements for an entity (Marshall, McManus, Viele, p. 5). While many entities prepare their own financial statements, firms can also contract with a public accounting firm or a Certified Public Accountant (CPA) to perform services such as reviewing or compiling statements. (A CPA is a professional designation granted by individual states.) Entities that are publicly traded or complex in nature contract for†¦show more content†¦Critics argue that use of principles-based standards would not have allowed these transactions to have remained off of Enron s balance sheet, as the economic substance was that Enron was liable for the debt. But the AICPA Code of Professional Conduct, Rule 203, states that if following an accounting standard results in the financial statements being misleading, proper accounting treatment is to account for a transaction in a way that does not make the financial statements misleading. This is confirmed by several cases, most notably U.S. v. Simon (1969). In this Second Circuit case, Judge Friendly found that literal compliance with GAAP did not preclude auditors from being held criminally liable for producing misleading financial statements. Thus, regardless of whether principles-based or rules-based standards are used, companies should always produce financial statements that show the economic reality of transactions (p. 19). Despite the known ethical and legal obligations, all Big Five auditors (Arthur Andersen, Ernst Young, PriceWaterhouseCoopers, KPMG, and Deloitte Touche) were implicated in corporate accounting scandals in 2002: Enron, WorldCom, Global Crossing, Adelphia, Cendant, AOL Time Warner, I M Clone, and Bristol Myers were just a few of the publicly traded behemoths that were involved in some type of financial misstatement. To disband such a pervasive and troubledShow MoreRelatedEthical And Legal Obligations In Accounting Essay1330 Words   |  6 PagesMarshall (2004), accounting is the process of identifying, measuring, and communicating economic information about an organization for the purpose of making decisions and informed judgements (p. 3). Specifically, financial accounting refers to the process that results in the preparation and reporting of financial statements for an entity (Marshall, McManus, Viele, p. 5). While many entities prepare their own financial statements, firms can also contract with a public accounting firm or a CertifiedRead MoreEssay about Ethical And Legal Obligations1150 Words   |  5 PagesEthical and Legal Obligations Ethical and legal obligations apply to all members of society. As one in society, the obligation to act in an ethical, law abiding manner on a daily basis is vital to the integrity of daily life. Many professions have their own code of ethics. Financial reporting is not exempt from such ethical and legal standards. One’s lively hood depends on decisions made in the business world. Business transactions are done daily and can impact one’s economic stability.Read MoreTHE LEGAL, ETHICAL, AND TECHNOLOGICAL CONCERNS OF THE ACCOUNTING AND FINANCIAL REPORTING OF BUSINESSES868 Words   |  4 PagesNew advancement in technology has made it easy for many CEOs to have the opportunity to loot their companies, and to engage in accounting irregularities. Technology has made improvements to the way a company does business with others, and also it has opened up ethical concerns for the way a company conducts their business. â€Å"Recently, accounting professionals have been p laced under immense pressure by changes in the size and scope of financial markets† (Love, 2007 para. 1). Companies use the financialRead MoreManagement Planning- Arthur Anderson1299 Words   |  6 PagesIn this paper, the writer will evaluate the planning function of management within Arthur Andersen. Specifically, the paper will discuss at least one legal, ethical, and social responsibility issue that impacts Arthur Andersen. Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firmRead MoreManagement Planning Paper on Arthur Andersen1221 Words   |  5 PagesAndersen and Clarence Delany by the name of Andersen, Delany, Co. In 1918, it was given the name Arthur Andersen Co. The company supplied tax, consulting services and auditing for the large business, and itself had a position in the Big Five accounting firms. In 2002, this firm was found guilty for auditing an energy corporation, Enron and it surrendered back its rights of auditing. This led to Enron s bankruptcy and loss of 85,000 jobs. Any type of business development requires constant planningRead MoreManagement Planning of Arthur Anderson Essay1284 Words   |  6 PagesIn this paper, the writer will evaluate the planning function of management within Arthur Andersen. Specifically, the paper will discuss at least one legal, ethical, and social responsibility issue that impacts Arthur Andersen. Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firmRead MoreExcello1402 Words   |  6 PagesGenerally Accepted Accounting Principles (GAAP), Sarbanes-Oxley Act of 2002 (SOX), and AICPA code of conduct. The rules impact the mechanism, of financial reporting in the company and also help sin the actions of major principles of accounting. As a result of this, the accounting team must ensure they get the best method that will help in maximizing g the wealth of the shareholders. Albeit the earnings estimates could be gotten through the adoption of illegal treatment of accounting books, it wouldRead MoreA Discussion On Ethics And Law Essay1635 Words   |  7 Pages Enron, a Discussion on Ethics and Law Leadership’s Role in Ethical Dilemma As documented in a promotional video for Enron, Kenneth Lay states: â€Å"Enron is a company that deals with everyone with absolute integrity. We play by all the rules. . . We want people to leave a transaction with Enron thinking they have been dealt with in the highest possible way, as far as integrity and truthfulness and really doing our business right.† (Enron Vision and Values, 1998, 3:32) Whereas this message was intendedRead MoreCost Accounting and Decision Making Essay822 Words   |  4 PagesACC2CAD COST ACCOUNTING AND DECISION MAKING SEMESTER 1, 2011 MINI CASE STUDY 1 DISCLOSURE OF CONFIDENTIAL INFORMATION; ETHICS Page 1 Recommendation Page.3 Executive summary Page.4 Introduction Page.5 Analysis Page.6 Recommendations and conclusion Page.7 Appendix 1 – Code of Ethics for Professional Accountants Page.8 References Page.9 Page 2 Recommendation Erin should notify Smart Worx of the postponementRead MoreLegality and Ethicality of Corporate Governance985 Words   |  4 Pagesbeen completed or before the unconditional exchange has occurred. Terry Reed, the CFO is trying to influence the accounting department to look for options to record the sale of 1.2 million in equipment by December 31 to boost earnings on financial statements. The purchasing company does not want the order of equipment delivered until the middle of January. Identifying the legal issues involved and considering state and federal laws and how they apply to the case. Alternative one transferring

Society Comparison to the Panopticon Free Essays

According to Wikepedia, a panopticon is a type of prison where the observer is able to watch the prisoners without the prisoner knowing when they are being watched. The concept of the design is to allow an observer to observe (-opticon) all (pan-) prisoners thereby conveying what one architect has called the â€Å"sentiment of an invisible omnisciece. The panopticon was invented by English philosopher Jeremy Bentham in 1785. We will write a custom essay sample on Society: Comparison to the Panopticon or any similar topic only for you Order Now Bentham himself described the Panopticon as â€Å"a new mode of obtaining power of mind over mind, in a quantity hitherto without example. Michel Foucault, a French philosopher and historian of ideas uses this term in his book Discipline and Punish the Birth of the Prison as a metaphor to explain society. I will try to breakdown this metaphor to explain what Foucault means by this. Foucault explains we are living in a system where everything we do is survellience, thus we are living in a panopticon. We may feel that we have total privacy, but if we really sit back and observe we will come to an understanding that we are always being surveillance. Everything we do is recorded and monitored just like in the panopticon. We can not go to the store without cameras watching us or drive down the highway freely speeding without fear of getting caught by a police watching us. As similar to the panopticon we do not exactly know when we are being watched, but when we get the feeling we are being watched, we tend to try and behave perfectly. . â€Å"The Panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever seeing; in the central tower, one sees everything without ever being seen. But he also proposes that not only prisons but most ordered structures like schools, factories, hospitals, workforces all resemble Benthams panopticon. The purpose of this panoptcicon is to tame ind ividuals in a way of functioning power and discipline in order to have a structured society. Foucault says, â€Å"The panoptic schema, without disappearing as such or losing any of its properties, was destined to spread throughout the social body, its vocation was to become a generalized function†. (Discipline 207) We are under a power because we are forced to behave in a way that is not our own to refrain from being disciplined. In our society we have places for people who refuse to follow the structure of our society they are places of restraints to tame the threats of society like hospitals, correctional facilities, and alternative schools that applies the panoptic schema. Panoptic living not only affects physically but also mentally. We know that we are being watch, because cameras are all around but the point is we do not know when we are being watched therefore we are forced to have good behavior at all times. The workforce can be a good example of this. Take into account a customer service representative in the call center must answer questions and assist with any concerns or complaints a customer may have. Even if a customer is rude, the representative is under a restraint because all calls are recorded at random and the representative is forced to be enthusiastic, kind and patient with the customer even if it results in verbal abuse by a customer. This creates a problem because the person is being forced to be perfect in an imperfect society. We are all under some form of power to conduct ourselves in a way that is acceptable to our society. Therefore we are constantly watching each others’ actions and if society disapproves then we are being disobedient to the power and therefore must suffer discipline. But because most of us fear punishment we continue to try to behave appropriately and then it becomes a norm we are use to doing. When we do something out of the norm, we are then frowned upon at as some type of threat to society. An example of this given is from the book Tess of the Durbyvilles, the character Tess is living in a panopticon because her society is based in a time where she is suppose to have a husband, but her society gossips about her because she has a baby out of wedlock. People looked at her as abnormal because she did not follow the moral structure they are used to. No one bothered to ask any questions they only assumed she was different which is something they did not like. This panopticon serves a good purpose even though it focuses soley on discipline and power. Although we are being watched everyday, if we did not have discipline then our society would not function well, and we would be among murders, thieves, and would fear for our lives. We are among criminals now but because we have institutions to tame them and force them to be a part of society or if they choose not to be then they are kept away from the perfect society we are constantly trying to form and improve. Although we are under power of the panopticon, we are given a sense of protection within our society and therefore we are willing to accept the control we are under. How to cite Society: Comparison to the Panopticon, Essay examples

Integrated Marketing Communications for Battery - MyAssignmenthelp

Question: Discuss about theIntegrated Marketing Communications for Samsung Battery. Answer: Background of Task The Samsung battery crisis started in Australia due to which a number of people faced issues and difficulties (Essany, 2012). The battery time was too limited. In order to solve this issues, Samsung launched a campaign for recalling. The market share of Samsung declined significantly in Australia. For this purpose, Samsung launched an offer according to which it will replace, refund or repair all notes in Australia. However, this campaign did not provide significant results. The market of next innovative product of Samsung also impacted severely. In this report, a marketing campaign for solving this issues and regaining lost market share will be explained in detail. It will be highlighted that how new product can compensate this loss and regain the lost market share. Strategy Statement The name of this campaign is Next is State-of-the-art and marvelous. For purpose of regaining the lost market share and to handle the crisis of battery products, this campaign will be launched in Australia (Zurita, 2013). The strategy statement of this campaign is Whether it is an innovative product, an inspirational communication impression or an energizing style to unifying, we endeavor to support you [Australian Residents] make an obliging negotiation thats actually enhance collaboration. All we organize designed creatively to enable and stimulate you to make longer period communication with loved ones, and most essentially, to take advantage of technology by this technological advancement. Samsung Brand Positioning Samsung is collection of steeliness and expertise for new official, through its marvelous connection attributes and competitive design. The positioning statement of Samsun declares its distinction from other providers of mobile phones. In the domestic market of Australia where countless selection prosper, lustrous facade design of Samsung, escorted through its assortment of features of soft and hard, purify it a prime buying for the youth, scientifically modernized experts. The company struggles to shelter complete market of mobile and smartphones, is currently one of developing and growing global mobile corporations. In Australia, the company came up through innovative concepts to become additionally customer-oriented (Gillin, 2009). Source: https://www.labbrand.com/brandsource/issue-article/brand-positioning-strategies-rising-chinese-smartphone-brands The Samsung possesses exceptional marketing share. The above diagram indicates the brand positioning in detail. The company is providing innovative and differentiated products and services. Its core differentiating aspect is superior and rare designs. Objectives of the Message The core objective of this marketing campaign is to recapture the lost market share of Samsung in Australian market. The new commodity will offer exceptional battery timing along with diverse unique and remarkable features. This product will significantly fulfill the basic connectivity requirements of the target audience. The audience of this message will be provided an innovative product, an inspirational communication impression or an energizing style to unifying. The main outcome is to enhance and boost the communication and connectivity level of Australian people by providing enduring battery timing and innovative features. The core objective of this message is to recapture the lost market share and attract new target market (Bruner Anand 2000). Target Audience The target audience of this campaign will be professionals and experts people. ON the other hand, the residents of Australia are main target market of this campaign. According to geographic segmentation, Australia is targeted. According to demographic segmentation, all males and females are target audience. These individuals are highly qualified and business experts. According to psychographic segmentation, the people belong to upper and middle classes will be targeted. These individual pay more attention in quality and features as compared to price and cost. The excellence of commodity in each aspect is required such as designing, innovative features, availability of internet, long battery timing and connectivity features (Kim, 2013) Current Feelings of Target Audience Currently target market has negative feeling about the performance of Samsung mobiles after battery crisis. They think that next product of Samsung will be influenced negatively as well. In previous campaign, the company said that all affected customers will be compensated. However, target audience thinks that company cannot recover their loss and wastage of financed. However, it is expected that the feeling of Australian people will change and they will prefer this brand excellently. It is expected that company will recapture 15% market share by introducing this innovative products. It is expected that more than 20000 cases of new mobile phone will be sold in 1st year after inauguration (Dilger, 2015). Various Delivery Media Types The new commodity will be launched with an Integrated Marketing Communications campaign in Australia. This campaign might attract the customers who utilize smart phones as well as appreciate possessing the up-to-the-minute technology. The below mentioned advertising media tools will be used: Advertising In order to make brand consciousness, the TV advertisement is designed. The advertising agency of Samsung will launch new campaign in this year in Australia. The video ad shows how exhilarating and thrilling new product of Samsung is and its innovative features. The people can be seen in ads whose batteries of cell phones finish at most awful moments. Internet Marketing In this digital and globalized era, the successful results of a campaign cannot be achieved without online and internet marketing. The banners will be posted on pages of Facebook and YouTube. These are biggest and most essential social sites that provide exceptional marketing results. The ads will be posted on Facebook, Twitter, YouTube and website of the company (Ovide Wakabayashi 2015). Sales Promotions In order to appeal new target market, the persons who purchase an innovative Samsung phone will be provided a pack of bonus. On the other hand, the old mobiles with poor battery experience will be exchanged with new ones. 20% discount will be offered to first 1000 customers of new mobile. On returning old ones, the half price will be repaid by company (Campbell, 2015). Direct Marketing and PR Public relations are considered essential for promoting product. The celebrity endorsement will be used. A celebrity presenting new cellphone in front of millions of people is best. For direct marketing, the company will offer online and offline services. After sale services will be offered. The new product will be launched in a ceremony in which well-known celebrities and individuals will be invited. References Campbell, M. 2015. Samsung profits drop as mobile arm suffers 37.6% crash in Q2. AppleInsider. Retrieved from: https://appleinsider.com/articles/15/07/29/samsung-profits-drop-asmobile-arm-suffers-376-profit-crash-in-q2 Dilger, D.E. 2015. Samsung Mobile smartphone profits decline; unit sales to shrink for 2015. AppleInsider. Retrieved from: https://appleinsider.com/articles/15/10/29/samsung-mobilesmartphone-profits-decline-unit-sales-to-shrink-for-2015 Kim, M. 2013. Samsung's marketing splurge doesn't always bring bang-forbuck. Reuters. Retrieved from: https://www.reuters.com/article/us-samsung-marketingidUSBRE9AQ18720131127 Bruner, G. C. Anand, K. 2000. Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research, 40 (1/2), p. 35-42 Gillin, P. 2009. Secrets of social media marketing: how to use online conversations and customer communities to turbo-charge your business. Fresno, CA: Quill Driver Books Essany, M. 2012. Target Touts Big 2013 focus on Mobile Marketing for Hispanic Community. Retrieved from: https://www.mobilemarketingwatch.com/target-toutsbig-2013-focus-on-mobile-marketing-for-hispaniccommunity-27662/ Zurita, A. 2013. Mobile Banking in Mexico: An Everyday Reality. Reach Hispanic. Retrieved from: https://reachhispanic.com/2013/08/13/mobile-banking-inmexico-an-everyday-reality/ Ovide, S., Wakabayashi, D. 2015. Apples share of smartphone industrys profits soars to 92%. The Wall Street Journal. Retrieved from: https://www.wsj.com/articles/apples-share-ofsmartphone-industrys-profits-soars-to-92-1436727458